Privacy & cookie policy

On 25 May 2018, the GDPR (General Data Protection Regulation) came into force across the UK and the EU. To ensure you feel confident about how we at SuperPark UK handle your information, we would like to explain our policies and procedures.

Welcome to SuperPark UK. We respect your privacy and are committed to protecting your personal information. This policy explains what we collect, how we use it, who we share it with, and what your rights are. By using our website or services, you agree to this policy. If you do not agree, please discontinue use.

Privacy Policy

Who is the data controller?

SuperPark Oy is the data controller responsible for processing your personal information. Full contact details are at the end of this policy.

What information do we collect?

Information you provide

When you interact with us through forms, account registration, communications, or purchases, you may provide:

• Contact details such as name, email address, phone number, and mailing address
• Account credentials such as username and password
• Payment information such as billing address and payment method, if you make purchases
• Anything you send us in emails, chat sessions, or other direct communications

Information we collect automatically

When you visit our website, we and our service providers may automatically collect:

• Usage data such as IP address, browser type, device type, operating system, referring URLs, pages viewed, and timestamps
• Information from cookies and similar tracking technologies (see the Cookie Policy below)
• Approximate or precise location data, if enabled on your device or browser

Information from third parties

We may receive information about you from:

• Service providers such as payment processors, analytics providers, and other vendors that assist our business operations
• Social media platforms, if you link or sign in via a social account
• Marketing and advertising partners, to help us deliver relevant ads, measure performance, or understand user preferences

How do we use your information?

We use your personal information for the following purposes, with the legal bases under GDPR shown for each:

• To provide our services — performance of a contract; legitimate interest. For example, processing bookings and payments and giving you access to features.
• To provide customer support — performance of a contract; legitimate interest. For example, responding to your enquiries and feedback.
• For analytics and improvements — legitimate interest. For example, tracking engagement to optimise the site and develop new features.
• For marketing and communications — consent (where required); legitimate interest. For example, sending promotional emails or newsletters, always with an opt-out mechanism.
• For legal and compliance reasons — compliance with legal obligations; legitimate interest. For example, fulfilling tax and reporting obligations and enforcing our terms.

Who do we share your information with?

Your information may be shared internally where necessary to provide our services. We never sell, rent, or exchange your personal data with third parties for marketing purposes.

We may share your information with:

• Service providers who process data on our behalf, such as hosting, payment processing, analytics, and marketing providers. They only access your personal data as necessary to perform their services and must protect it accordingly.
• In the event of a business transfer — if we engage in a merger, acquisition, asset sale, bankruptcy, or reorganisation, your data may be part of the transferred assets.
• For legal compliance and protection — to comply with applicable laws, regulations, and lawful requests, or to enforce our terms and protect our rights, property, and safety.
• With your consent — for any other purpose clearly disclosed to you at the time you provide consent.

How long do we keep your information?

We keep personal information for as long as necessary to fulfil the purposes outlined in this policy, or for as long as we have a lawful basis to do so. Certain information may be retained for legitimate business or legal purposes such as accounting, contractual, or regulatory requirements.

After your activity with us has been completed and the retention period has expired, we delete stored personal information such as your name, address, telephone number, and email address.

How do we keep your information secure?

We take reasonable administrative, technical, and physical measures to protect the personal information we collect. However, no data transmission or storage system is 100% secure, and we cannot guarantee absolute security.

What are your rights?

You have the right at any time to request information about the personal data we hold about you. If your data is incorrect, incomplete, or no longer relevant, you may request that it be corrected or deleted. If you would like us to delete your information, please contact us by email and we will remove your details from our records where legally permitted. Please note that certain information may need to be retained where required for accounting, legal, or contractual purposes.

Under UK and EU GDPR, you also have the following specific rights:

• Right of access — confirm that we process your personal data and obtain a copy.
• Right to rectification — correct inaccurate or incomplete personal data.
• Right to erasure (“right to be forgotten”) — request deletion of your data in certain circumstances.
• Right to restrict processing — request limitation of how we process your data.
• Right to data portability — receive personal data you have provided in a structured, commonly used format.
• Right to object — object to certain processing activities, including direct marketing.
• Right to withdraw consent — if processing is based on consent, you can withdraw it at any time.
• Right to lodge a complaint — if you are in the UK, you may lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk. If you are elsewhere in the EEA, you may complain to your local data protection authority.

To exercise any of these rights, please contact us using the details at the end of this policy. We may need to verify your identity before fulfilling certain requests.

International data transfers

Our data controller is based in Finland (within the EEA). Your personal information may be transferred to and processed in Finland or other countries where data protection laws may differ from those in your jurisdiction. We take steps to ensure that adequate safeguards (such as Standard Contractual Clauses, where applicable) are in place to protect your information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we update it, we will revise the “Last updated” date at the top. If we make material changes, we may provide additional notice such as a prominent notice on our website.

Cookie Policy

What is a cookie?

A cookie is a small text file sent from our web server and stored in your browser.

Cookies — and similar technologies such as web beacons and pixels — are used to improve your experience while browsing our website, for example by remembering your preferences and collecting statistics that help us improve our website and services.

We hope this policy answers your questions about our use of cookies. If you have any further questions, please contact us.

How and why do we use cookies?

We use cookies to:

• Recognise you and your preferences
• Personalise your experience
• Measure the effectiveness of campaigns
• Analyse site traffic and usage trends

We use third-party cookies, such as Google Analytics, to monitor how our website is used. This allows us to understand:

• Which pages are visited
• How long users stay on each page
• How visitors reach our website

We may also use third-party cookies in our marketing activities to display relevant advertisements based on content users have viewed on our website.

How can I disable cookies?

You can prevent cookies from being stored through your browser settings, or via the cookie-consent banner on our site. Please refer to your browser’s help pages for instructions on how to disable cookies in the browser you use. Please note that disabling cookies may affect certain features of the website.